It also serves as a shorthand to communicate a film’s genre. Those pieces include color, typography, and composition.Ĭolor palette: Color is one of the greatest tools for movie poster design, as it’s a way to create mood and evoke emotions. It’s all about putting the right pieces together in the right configuration. Movie posters and landing pages employ design elements like composition, color, typography, and relevant images to convey a brand identity, leave a lasting impression, and increase the likelihood of a conversion. Landing pages and movie posters both need to be visually compelling, easy to understand, and accurately convey what’s being offered - whether that be a product or a movie experience - in order to nudge consumers towards a purchase. If we think of a movie as the experience being advertised, then we can think of a movie poster like a landing page for a product or company. Movie posters are often the first point of contact that audiences have with a movie, and the posters play a vital role in conveying the film’s aesthetic and theme. These days, movie posters are more likely to show up on social media feeds than on the outside of a cinema, but the role is essentially the same - to attract attention. Since then, movie posters have expanded into an incredible amount of styles and approaches, from minimalist designs to the most ornate depiction of a film’s themes and narrative. The 1970s also happened to produce some of the best movie posters of all time, such as the timeless and iconic posters for Star Wars, Dirty Harry, The Exorcist, Apocalypse Now, and more. In the 1940s and 1950s, the use of photography on posters became more common, allowing movie studios to feature the film’s top actors more prominently and recognizably.īy the 1970s, movie posters had evolved into colorful, eye-catching designs, with poster makers often collaborating with the filmmakers to create a work of art that conveyed the film’s tone and themes. Studios realized that the poster was a crucial tool in getting people to see their films, and that a stylish and intriguing movie poster had the potential to attract large audiences. These posters were mostly hand-drawn illustrations designed to be displayed outside theaters to attract people walking by the building.Īs the movie industry grew, so did the importance of movie poster art. Movie theaters got larger, with grand architecture that provided room for not only more patrons, but also plenty of wall space for movie posters. This was the golden age of silent movies and the film industry was booming. However, it wasn't until the 1920s that movie posters really took off with the emergence of Hollywood as a major player in the film industry. Just like the burgeoning film medium, the artform was gradually refining itself. Instead of focusing on the technological wonders of film as a grand novelty, L’Arroseur Arrosé’s poster actually depicted an event from the work it was advertising. The 1895 short film L’Arroseur Arrosé had what is considered to be the first poster designed to promote an individual film. It was a lithograph for a short film titled Projections Artistiques, and it depicted a young girl holding up a poster with the times of the show. While the first narrative feature was the 1906 Australian film The Story of the Kelly Gang, the first poster advertising a work of moving images was created by Parisian artist and lithographer Jules Cheret in 1890. Movie posters have always been a part of the language of cinema Think of Jaws (1975), The Godfather (1972), or Breakfast at Tiffany’s (1961) - our memories of these films are inextricably linked with the iconic images on their famous posters. Just like great book covers, the most impressive ones are often hailed as masterpieces in their own right.Īnd when paired with the right movie, they can go down in film history as iconic pieces of art. While graphic design experience would be beneficial, the art of creating an effective movie poster is a specialized skill. But more than that, movie poster design serves as a complementary art form to the film medium, with posters that aim to capture the visual aesthetic and mood of the movie itself.
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